Digital Marketing and Content Management Specialist, with extensive expertise gained working domestically and globally in senior operational and strategic roles: successfully developing and delivering multiple projects and commercial initiatives on time, within budget and to full specification. An intuitive, reliable, and commercially astute individual: combining advanced collaborative and creative capabilities, with strong stakeholder and sectoral analysis skills. A natural team player, with the personal resources required to work independently whenever necessary.
Exposure includes:
- Develop and execute digital marketing strategies across channels including SEO, PPC, email, social media, and display advertising to drive traffic, engagement, and lead generation.
- Manage and optimise online campaigns using data-driven insights and tools like Google Ads, Meta Business Suite, and analytics platforms to maximise ROI.
- Oversee content creation and brand messaging for websites, blogs, newsletters, and social platforms to ensure alignment with marketing goals and brand voice.
- Monitor and report on performance metrics, preparing regular analysis on KPIs such as conversion rates, website traffic, and campaign effectiveness to inform strategy.
- Collaborate cross-functionally with sales, design, and product teams to support marketing initiatives and maintain consistent messaging across all digital touchpoints.
Qualifications
- Introduction to Web Accessibility (W3C/ edX)
- Foundation in Content Design
- Professional Certificate in Marketing | CIM
- Introduction to Market Research
Software knowledge:
- Advanced content creation and site and service management capabilities, with proven proficiency in specialist CMS platforms, including Drupal, AEM, WordPress, Hybris, Magento
- Strong data entry and analysis competencies (using tools such as Google Analytics, Adobe Analytics, Concentrix, and Clavis Insights)
- Excellent office-based IT skills (Word, Excel, Photoshop, and PowerPoint, as well as specialist tools, such as SAP)
Notice period: 1 Week
Location: Woking
Candidate Reference: 84548
To discuss this candidate or request a full CV, please contact:
Lillie Coxon – 01252 718777