Insightful and results-driven digital marketing strategist with over 9 years of experience for technology and manufacturing business in driving companies to a new level by developing and delivering cutting-edge digital marketing strategies and solutions. Deep understanding of digital technologies, best marketing practices, digital content management, and analytic tools to produce highly effective, targeted marketing and communication campaigns surpassing client expectations. Experienced in directing digital marketing and brand campaigns within a cross-functional team environment and omni-channel settings. Impeccable communication skills and the ability to step back to look at the “big picture” and contribute paramount details to achieve the desired goal. Proactive manager skilled in critical problem-solving, adept at discerning viable options, and adept at creating forward-looking solutions to drive business development initiatives.
Exposure includes:
- Planned, developed, and coordinated email marketing activities
- Managed 3 new website design projects working with an external design agency
- Supported the eCommerce brand launch
- Handled the implementation of design, development, SEO, paid shopping ads, social media, email, and remarking ads
- Provided content management support for all brand websites using WordPress CMS
- Led the production of an explainer video, for a complicated technology product, working with a 3D video agency
- Drafted budgets for marketing plans
- Designed the creative for display ads and other supportive print collateral
- Optimised customer journey by adding touchpoints: SEO and LiveChat that boosted leads by 800%
- Designed brochures, leaflets, business cards, and other print materials for sales support
- Assisted sales with pricing estimates, internal account management, and sales administration
- Expedited the original implementation of the new custom SAGE CRM