A determined and personable professional looking to grow their marketing expertise and consolidate a wide range of knowledge into a role full of challenge, creativity, and satisfaction. With experience of inbound and outbound marketing practices across B2B and B2C industries, and most recent a focus on web user-experience and SEO best practices.
- Building digital presence via social media, content creation, and website SEO optimisation including technical and backlink building
- Creation and curation of content for various social media platforms, including design of assets, blog writing, and website copy to raise brand awareness
- Providing keyword research and copywriting for client websites
- Focused on user journey and experience during website development
- Launching and managing product awareness campaigns from concept through to completion using push and pull tactics
- Encourage brand affinity with engaging newsletter campaigns and creating an approachable online persona
- Planning and execution of PPC campaigns across search engine and social media platforms
- Building and maintaining positive relationships by managing communications with influencers and building brand affinity with consumers.
- Account management: liaising with clients about new and ongoing projects, providing SEO audit reports and offering recommendations
- Coordinating an events presence with a footfall of up to 30,000 people, ranging from consumer, trade and health shows through to corporate reward & recognition, celebrations, and product launches.
- DMI Digital Marketing
- Professional certification
- CIM SEM Marketing Certificate
- CIM PPC Marketing Certificate
- Google Skill shop Search & Display PPC Certificate