A determined and personable professional looking to grow their marketing expertise and consolidate a wide range of knowledge into a role full of challenge, creativity, and satisfaction. With experience of inbound and outbound marketing practices across B2B and B2C industries, and most recent a focus on web user-experience and SEO best practices.

Experience

Digital:

  • Building digital presence via social media, content creation, and website SEO optimisation including technical and backlink building
  • Creation and curation of content for various social media platforms, including design of assets, blog writing, and website copy to raise brand awareness
  • Providing keyword research and copywriting for client websites
  • Focused on user journey and experience during website development

Campaign Management:

  • Launching and managing product awareness campaigns from concept through to completion using push and pull tactics
  • Encourage brand affinity with engaging newsletter campaigns and creating an approachable online persona
  • Planning and execution of PPC campaigns across search engine and social media platforms

Community Relations:

  • Building and maintaining positive relationships by managing communications with influencers and building brand affinity with consumers.
  • Account management: liaising with clients about new and ongoing projects, providing SEO audit reports and offering recommendations
  • Coordinating an events presence with a footfall of up to 30,000 people, ranging from consumer, trade and health shows through to corporate reward & recognition, celebrations, and product launches.

Qualifications

  • DMI Digital Marketing
  • Professional certification
  • CIM SEM Marketing Certificate
  • CIM PPC Marketing Certificate
  • Google Skill shop Search & Display PPC Certificate