A commercially driven senior marketing leader with 15+ years’ experience delivering B2B marketing growth across the IT and technology sectors in the UK and Europe. Experienced in developing and executing integrated marketing strategies, including account-based marketing, digital campaigns, and partner co-marketing initiatives, with a strong focus on pipeline growth, lead generation, and measurable ROI. Proven ability to lead high-performing teams, align marketing with sales objectives, and drive digital transformation through data-led campaign optimisation and marketing automation.
Exposure includes:
- B2B marketing strategy and execution across the IT and technology sectors
- Account-based marketing (ABM) programmes targeting enterprise clients
- Integrated multi-channel campaigns across digital, email, social, events and content
- Pipeline growth, demand generation and measurable ROI delivery
- Marketing automation, analytics and performance optimisation
- Partner and co-marketing initiatives with technology vendors
Software knowledge: Amplitude, Blueworks Live, Braze, Dynamics 365, Google Analytics, Dotdigital, LinkedIn, LivePerson, Microsoft Office Suite, Medallia, Mural, Optimizely, Scheduler, Slack, SugarCRM, Tableau, Trello, WordPress, Zoom, 6sense
Qualifications: Diploma: International Marketing
Notice period: Immediately Available
Location: Hampshire
Candidate ref: 89078
To discuss this candidate or request a full CV, please contact:
Sam Mercer – 01252 718777